7 often scan these documents, as they receive so many submissions with so many matters to review. The more confusing or long the text is, the less likely they are to reread it and try to understand. 2) Client feedback comes from referees selected by the law firms. They should be willing, enthusiastic and keen to speak to the researcher for 10-15 minutes by phone or via email. There are stronger referees, such as GCs and other lawyers, as well as other professionals, such as accountants, surveyors, etc. Depending on the guide, a good general recommendation is not to go over 20 referees. Referees will be contacted by the researcher once the submission research has started. Often at the start, they will be contacted a few times if there is time. One stumbling block why there is limited progress with rankings can be lack of client feedback, denying the researcher the evidence to justify any changes, but understanding the role of referees is key. Here we can help. 3) While the work and client feedback are paramount, there still needs to be market acknowledgement from other law firms in the field or sector that you are active. Your visibility can be based on attendance at network or industry events, hosting seminars, posting valuable posts on LinkedIn and expanding your followers. As part of our own services, we run training sessions for partners / associates to leverage their social media footprint throughout the year.
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