12 focus can be a huge strength – and it is always worth having a list of the most reputable publications and their respective media kits and editorial calendars. Lawyers want to get noticed by the people who work in the industries that they advise on, so with dedicated teams of journalists who know their field, such surveys and directories can be influential within a certain niche. There are too many to mention, but whether it’s private client or healthcare or intellectual property, lawyers should always consider promoting their practice to industry-focused publications. Part of our own services to law firms is identifying the most appropriate target press for a practice area or industry. QUANTATIVE LEAGUE TABLES League tables can be broadly described as those products that measure law firm deal activity through factual data rather than more subjective methodologies Seasoned publishers, Mergermarket, Thomson Reuters, Bloomberg, Infrastructure Journal and others are well known in this space. For many deal-focused firms, league table performance is important and can be an “easy win” if you have the data already compiled. M&A, finance, capital markets, project finance are areas often captured in this way.
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