December Edition 2019

16 Two-way cultural challenges For UK companies,Phillips points out: "Israel ismore of a relationship culture.The style of negotiations is different compared to the UK. There is a lack of formality andyoufindyourselveshavingaplainer,morefrankandsimplerconversation." For Israeli companies considering the UK, “inbound companies need to understand the business culture is different to the U.S. They would benefit from a person on the ground here to explain and make clear the different undertones of what is being said,whether there is genuine interest or is it just politeness,” adds Becher. “The pace can also be different compared to Israel, where people can be quicker and more eager to get things done and move forwards.” Forwards, though, is exactly where this relationship is headed.