31 than in men, and may call for different approaches, for example, in anesthetic intervention. "We have to look at every product and service with fresh eyes, and not only in the medical industry. The way everything is engineered must be re-geared to make it work for women, Luzzatto adds. "Our clients from our tech sector are doing that, with great success. Those who see the value of this technology and its patented innovations should get in on the act." "As a group with 80 percent women in management, our mission is to develop the FemTech industry worldwide", Luzzatto says. "That is why our team members are key players in live conferences and social media groups that are looking at the many paths to making technology woman-friendly. Up until recently, it was solely about fertility, gynecological issues, and sexual health, but they now understand that women's concerns and perceptions are relevant to...everything." One Luzzatto client and financial partner is Pulsenmore, which has pioneered the development of home ultrasound scanning during pregnancy. The patient scans her own uterus with a specialized instrument the company delivers to her, and her smartphone then communicates with her obstetrician so both can observe her growing baby. This technology has begun to spread around the world, and recently has seen utility in Ukraine, where women within the war zone have had difficulty getting to medical offices or hospitals for care. Luzzatto fully expects more promising innovation in FemTech to follow in the years and decades to come. The Seeds of AgriTech To highlight another of Israel's rapidly-growing sectors, we will go to the ground—specifically AgriTech, which in many cases goes hand in hand with Food Technology ("FoodTech)." Both demand multi-disciplinary knowledge. The Luzzatto Group, also with a northern Israeli office in Qiryat Shemona—the heart of the Galilee region's agricultural land of plenty--has deep roots in the innovation of the agricultural sector, working with companies that manage such technologies as drip irrigation; developing and perfecting fertilizers and pesticides; working with start-ups focused on yield and harvest management; and the growing field of cannabis technology and processing for medical use. "A simple example of AgriTech innovation is that now Israeli farmers can treat each plant as an individual and provide customized care," Luzzatto says. "A camera, a drone, or a sensor-based system will reveal that one plant
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