19 more effectively – and yet, with this advance comes a myriad of concerns. GenAI applications leverage extensive sets of data, carrying the potential for unauthorized access and breaches of privacy regulations, data loss, and subsequent legal consequences. In a recent GC survey conducted by Nishlis, data privacy and security were high on the list of concerns, especially with regards to data protection when using AI tools and ensuring compliance with relevant regulations like GDPR or HIPAA. Vered Zlaikha, partner and head of the Cyber Affairs & Artificial Intelligence practice at Lipa Meir & Co., says: "I believe that in order to mitigate privacy and data protections challenges, organizations would, firstly, prefer using closed and separate technological environments (of AI systems) for their activities, and secondly, we may see further development of de-identification and anonymization methods, and more organizations implementing them for their AI activities. Moreover, organizations should adopt dedicated policy and internal guidance for employees, in relation to privacy and data protection, tailored to their activities and the AI system they use.” Shibolet’s Oren adds: “When it comes to our clients, some of them are worried about the implications of their employees using GEN-AI tools in the framework of their duties and wish us to develop rules of conduct, and others want to take advantage of these tools while doing so carefully. When it comes to us as a firm, we are already in the midst of reviewing diverse levels of AI tools to be implemented in our work.” Training both management and staff to understand and use the tools effectively and understand the potential on the work and caseload will be vital, as firms will increasingly look at the cost-benefit analysis of the time, accuracy and operational efficiencies involved. Fears surround intellectual property GenAI has the capability to produce content that closely emulates the creations of content creators, raising the possibility of intellectual property conflicts. This, in turn, could trigger legal disputes and potential harm to one's reputation. In August in the U.S., in Thaler v. Perlmutter, the U.S. District Court for the District of Columbia affirmed the Copyright Office’s decision that a work generated entirely by AI with no human input is not copyrightable. As Shimon Maman, associate in The Luzzatto Group, a specialist IP firm in Israel, pointed out: “It should be noted that, unlike the United States, there is no official Copyright Registry in Israel, but, if a similar question of copyright
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