7 and years of predicting the promise of digital health tools like telemedicine and remote patient monitoring, the last two years have turned the vision into a reality. Due to a range of market forces, like a COVID-induced push towards virtual medicine and relaxed reimbursement regulations, we saw annual investments in health innovation double in a single year. In fact, more health tech funding was raised in 2021 than in the five years of 2013 to 2017 combined. And even though Israeli tech companies raised USD 4.5 billion in Q2 2022, down 31% from on Q2 2021, Greenfield Partners, an Israel-based investmentfirmfocusedonearlygrowthstagetechnologyandtech-enabled businesses, found that the leading sector for new startup investments in Q2 2022 was digital health (24%) - followed by cybersecurity, AI and machine learning, cloud technology and development. “Med-tech is here to stay, regardless of the current slowdown and fiscal uncertainty,” adds Gary Copelovitz, partner and co-head of the Technology, Corporate and M&A Department at Lipa Meir & Co. “The market, however, is far from being uniform. A strain of decreased spending in being felt in some areas, yet others are still going strong, to name but a few: adaptation of models that better fit the lifestyles and corresponding needs of the young-digitally savvy generations (e.g. wearable sensors and devices); advancement and implementation of telemedicine services, specifically in relation to remote diagnosis; development of machine-learning algorithms to improve diagnoses, treatment and outcomes; and fem-tech, a term that refers to diagnostic tools, products, services, wearables and software that use technology to address women's health issues.” Two of the hot sectors are indeed digital health and wellness,” confirms Itamar Mei-Zahav, a partner in the firm's Technology department at Gornitzky. “Those two sectors have developed in the last few years and are continuing to interest investors,” he adds. This is partially fueled by the emergence of digital health companies, which are hi-tech companies that operate in the health or medical space. Such companies can offer a digital service of medical doctors via telemedicine, can store medical data on the cloud for HMOs or providers, and they can offer diagnostic tests by analyzing pathology or other imaging reports. Medical devices and Digital health in Israel are performing well
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