22 position in the Israeli market was a “work in progress.” In terms of marketing efforts, over half of Israel Desks said they met with Israeli law firms, ahead of using the Israel Desks platform, which two-thirds of respondents found helpful, as well as sponsoring events in Israel. With regards to generating new work, Israel Desks tended to target law firms more than they do companies and investors directly, with 40% of respondents reading updates from Israeli law firms, as well as follow them on social media. Interestingly, two-thirds of respondents had increased their Israel Desks budget, one-third of Israel Desks came to Israel over 4 times a year, and almost three-quarters have noted that Israeli-related work has increased in the past two years - impressive results given the global pandemic in that timeframe.
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