21 A recent survey of global law firms with Israel Desks has produced a fascinating set of results for Israeli firms to be aware of, when it comes to their referrals, approach to Israel, and their marketing and BD efforts. When the Israel Desks of global law firms were asked how many Israeli law firms they worked with, 40% worked with between 4 and 6 and over a quarter worked with more than 10 law firms, with two-thirds of respondents that quality of the work was the biggest factor in deciding who to work with, and a quarter saying it was down to the relationship with the Israeli firm. Three-quarters of Israel Desks said they are “always” looking to expand their Israel network, with the lawfirms towhomthey already referred fairly evenly split across the big-five, the top 20 law firms, as well as small and boutique firms. The relationship between International law firms with Israel capabilities and Israeli law firms To work with new law firms in Israel that they do not work with already, respondents said that such firms would need to demonstrate specialized expertise that their current batch of firms did not have, an ability to specifically cater to their client's needs, and trust. Of the work referred out to Israeli law firms, a quarter was corporate and commercial, followed closely by M&A, then Litigation, Tax, and Real Estate. Relating to inbound work sent by Israeli law firms, M&A and Capital Markets dominated, followed by Real Estate and Banking. Three-quarters of Israel Desks have a strategic plan for 2022, with almost half receiving marketing support from outside of Israel, and a third having on-the-ground support, while over half confirmed their
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