35 Opportunity is incredible Jonathan at Shibolet: “Of the main concerns for VCs today is the challenging and lengthening B2B sales cycle, coupled with enterprises reducing their procurement budgets. Successful companies navigate this complexity through marketplace sales, with cloud providers like AWS, GCP, and Azure; once a product is marketplace-qualified, enterprises can bypass additional vendor onboarding, simplifying the procurement and budgeting process. Consequently, VCs are increasingly interested in startups leveraging these marketplace platforms.” “There are 130+ early stage & early growth companies (up to 50 employees) in Israel who disclosed their last equity financing 18-24 months ago. Their total capital raised is over USD1 billion, all of which are now, with high degree of certainty, looking for subsequent funding according to data provided by our client, Dealigence.” “The opportunity,” he says “is incredible.”
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