25 Much to learn from one another offshore wind), hydrogen, solar, batteries, data centers etc, in order to reduce emission of CO2 and to increase the electricity need in the country. There should be huge opportunities in this, though the challenge is the time frame – the changes need to be implemented fast,” points out Ellensen. Koplovitz added: “Already a world leader in the EVmarket, Norway also has interesting companies such as Morrow Batteries, which is positioning itself as an international leader in sustainable and affordable battery technology.” Renewable energy is driving someof thedeals.Azrieli Group (representedby DLA Piper), Israel's largest real estate company, with a market cap of some NIS 30 billion, bought Green Mountain for NIS 2.3 billion. Green Mountain operates three server farms in Norway, with the Norwegian data centers market enjoying high rates of growth thanks to the availability of electricity produced from environmentally friendly sources, as well as electricity costs that are among the lowest in Europe. Sustainability and the environment could well be at the heart of the relationship with Norway. In September 2021, Israeli public company Israel Corp., controlled by Idan Ofer, announced it was buying 15% of Norwegian aquaculture company AKVA Group, traded on the Oslo Stock Exchange, in order toaccelerategrowth in sustainable foodproductionanddevelopAKVA's technological leadership within the aquaculture or aquafarming industry. With a range of innovative industries holding great potential for collaborations, Israel and the Nordic countries have much to gain and learn from one another. “We like to see how Israeli entrepreneurs are doingwhat they are doing, how they scale their business really fast so that we can learn and apply that to Danish processes,” says Vinther-Grønning. “It is also the differences in culture that help bring the business and create lasting change,” added Eitan Kuperstoch, Head of the Israel Economic Missions to both the Netherlands and the Nordics. “Many who have made money from start-ups, want to build unicorns, they want to build the new Ericsson, Teva, and so on. Israelis need to learn how to create the big corporate structure and build big organizations. In that sense, Swedes, for example, are very good at that and building consensus,” he added. “At the beginning of a business relationship, it is important to note that Finns tend to be reserved and prefer to keep things professional.However, Finn's value Building relationships will be key
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