15 Funding is available for those who earn it Regarding financial challenges, Haviv at Herzog adds: “Funding is available for those who earn it. Today, in the Israel only, there is over 400 Venture Capital funds not including foreign-based VCs, CVC, Angels, incubators and accelerators. Even when funding is pouring in, it is not easy for startups to grow, survive and let alone successfully exit. As the landscape is highly saturated with a number of similar solutions or companies. Today’s entrepreneurs and startups required to work extra hard to differentiate them self and prove they are the next unicorn. It’s important to note that companies big or small can face capital constraints. It’s not only for selffunded companies or early-stage ventures but startups and companies the plan for the long run and In order to succeed in a competitive business world, start-ups need to have high but realistic expectations, keeping view of the resources available, the extent of growth potential, and other market factors as well." As Gornitzky’s Uni states: “The market’s climate was very welcoming in 2021 and it currently seems that the trend continues into the first quarter of 2022. The year 2021 was a fantastic, record-breaking year in terms of the aggregate fund-raising amount by Israeli start-ups (whether through IPOs or straightforward investments) as well as in M&A value. Though in certain cases the value is now challenged (in particular in a few SPAC deals), we have seen once again, that if the technology is unique, the team is exceptional and the solution helps to address a real pain that is supported by a viable business model, the sky is the limit.”
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